Show all Digital Optimisation Growth Optimisation 101 Startups What is a Value Proposition?by Seb HardmanWhat exactly is a value proposition? Why is important? How do I create one? Read on to find out more. How to Fix the 5 Most Common Web Form Conversion Mistakesby Philip TwineFind out how to fix the most common form mistakes that are hurting your conversion rate. Why You Need a Conversion Rate Optimisation Processby Seb HardmanFind out why you need a conversion rate optimisation process and how it will help you with digital growth. What is Growth Hacking?by Tony JosephWhat does growth hacking really mean, what does growth hacking involve and what kind of person is a typical growth hacker? 7 App Onboarding Best Practices To Increase Customer Activationby Philip TwineThis article will give you seven best practices to help you onboard and activate a new user of your product. Startup User Testing – An Introby Philip TwineAn introduction to the the basics of startup user testing and why testing your digital products with real users gives you a (much needed) dose of reality. Growth Metrics For Startupsby Seb HardmanLearn how a robust growth metrics framework can help to grow your startup or digital business. Conversion Optimisation For Low-Traffic Websitesby Seb HardmanA question we commonly encounter is whether conversion optimisation can be carried out on low-traffic websites. Optimisation 101: What Is A/B Testing?by Tony JosephIn a nutshell, A/B testing is a way of showing the users on your website two versions of a web page to see which one performs the best. Optimisation 101: What Is Multivariate Testing?by Seb HardmanMultivariate testing (often referred to as MVT) sounds intimidating but really it isn’t. Once you get your head around it you’ll wonder what all the fuss was about! What is Conversion Optimisation?by Seb HardmanWe’ve been working in digital for a long time now and have seen waves of innovation change the landscape several times.