As B2B webinar and demand generation specialists, we maximise the potential of webinars in your business. Whether you're shifting your offline events to online, looking to generate high quality leads, or want to nurture prospects and customers with thought-leadership and relevant content, we're ready to help you run a successful webinar program.
Here's some of the key benefits to using them:
Lead Generation - webinar registrations generate quality leads for your business; attendees engage more deeply with your business right from the off.
Replacing Physical Events - webinars are cheaper, more powerful and more measurable than their offline counterparts.
Sales Enablement - webinars provide 1-2-1 engagement opportunities with prospects, a vital component in sales nurture.
Thought leadership - webinars are the perfect forum to position your business as a thought leader and share valuable content.
Awareness - with long B2B sales cycles, staying front of mind is key. Webinars create low-friction touchpoints with your key prospects to help you do just that.
We'll help you build a high performing, profitable webinar sales funnel.
We can support you all the way from initial strategy and content development, through to acquisition campaigns, webinar setup and post-event lead nurturing.
Our rapid strategic process unlocks everything needed to build your webinar.
We identify goals and KPIs, audience segments & target personas, content and webinar technical requirements.
If you need acquisition support, we'll provide a paid channel strategy and lead nurture plan too.
DESIGN & CONTENT
We'll support you with your content requirements, producing beautiful slides that engage your audience.
We'll also design and copy-write emails for pre and post event lead nurture and blogs for follow up content.
WEBINAR SETUP & MARKETING AUTOMATION
Our marketing technologists will guide you on webinar platform choice and configure everything.
We'll integrate your CRM to ensure all leads are tracked and can be nurtured effectively with automation.
Landing pages, automation setup and on-day event support will all be taken care of.
Integrated inbound and outbound campaigns will hone in on your target audience and generate outstanding results.
Once leads are in your sales funnel, lead nurture and remarketing tactics will help you maximise ROI.
If it's not measurable, it's not worth doing.
Real-time dashboards report the key metrics, from cost-per-lead through to webinar attendee engagement and influenced sales pipeline.
Whether you're shifting your offline events to online, looking to generate quality leads, or want to nurture prospects and customers with tailored content, this guide will give you the critical 10 steps to build a high performing, profitable webinar.
Having never run a webinar before, Spektrix were looking for full end-to-end support, from platform selection all the way through to training their team and implementing a post-event lead nurturing solution. Read how we developed a successful webinar program for them.