To determine the appropriate digital growth strategy for Ambie, we ran our ‘Foundation For Growth’ process, a strategic discovery phase that unlocks all the major elements relevant to digital growth and leads to the definition of the digital growth strategy.
Customer segmentation, customer needs and personas
We determined who the primary Ambie customer was, what their needs were and then developed customers personas matching these profiles.
We analysed how Ambie were communicating their value proposition and key differentiators across all of their marketing communications.
Customer journey mapping
We researched and identified the typical behaviours that a target prospect would undertake across all the relevant digital touchpoints.
We analysed the primary user journeys and key conversion funnels, highlighting performance bottlenecks and optimisation opportunities across all of Ambie’s digital properties.
We ran an analytics health check to ensure all of the key conversion funnels were being measured and a correct Google Analytics implementation was in place.
Digital Marketing Channel Audit
We analysed all the digital marketing channels relevant to targeting Ambie’s target customer in order to identify acquisition strategies, market competitiveness and channel scalability.
We quantified the strategic recommendations, modelled different growth scenarios and projected key performance metrics such as Cost-Per-Acquisition and Conversion Rate.
Having determined Ambie’s digital growth strategy, we generated the Growth Roadmap, a series of prioritised digital product and marketing activities to achieve the targets laid out in the growth model.