Systematic ABM
YOU THINK YOU NEED MORE LEADS - YOU ACTUALLY NEED A SYSTEMATIC WAY OF WINNING THE RIGHT ACCOUNTS
The team is busy. Campaigns run. But results are inconsistent and pipeline doesn't convert. You know who your ideal accounts are - but nobody is working them systematically. It's not effort holding you back, it's focus.
SPEKTRIX | Jennifer Barrett
VP of Business Development & Marketing
“The Spektrix growth challenge is complex, nuanced, and unique to our market. Digital Litmus created an ABM strategy aligned to our goals and focused on our customer. Their strategy and execution generated outstanding results. I can’t recommend them highly enough.”
£1.6M Closed
307 MQLs
48% Target Account Engaged
THE REFRAME
VOLUME WITHOUT FOCUS CREATES NOISE NOT PIPELINE
Most businesses treat lead generation as an activity. Run more campaigns. Increase ad spend. Hire an SDR. But the businesses that win consistently aren't the ones doing the most - they're the ones with a systematic way of identifying, engaging, and converting the right accounts. That's what Systematic ABM builds.
THE DISTINCTION
WE DON'T JUST RUN CAMPAIGNS, WE CREATE SYSTEMS THAT MAKE THEM COMPOUND
That means designing your ICP and account strategy before touching a platform. Building data foundations to make targeting precise. Configuring HubSpot for ABM motions. Setting up intent signals and AI-driven prospecting for precision and efficiency. Connecting a measurement framework to show pipeline and revenue.
THE RESULT
A SYSTEMATIC WAY OF ENGAGING YOUR TARGET ACCOUNTS AND GENERATING SALES.
Your team can run it, measure it, and improve it quarter on quarter. Campaigns compound because the engine underneath them was designed first. Targeting is precise. Execution is repeatable. And every pound spent connects to pipeline, not vanity metrics.
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WHAT WE BUILD
SYSTEMATIC ABM
ICP & Account Strategy
Define who you're winning, why you win, and which accounts deserve focused effort. Operationalise targeting inside HubSpot so the whole team works the same list.
Data Foundations
Build clean, enriched company and contact records using Clay and third-party data. Persona coverage tracking, deduplication, and validation - so campaigns reach the right people.
Buyer Signals & Prospecting
Configure intent signals and AI-assisted prospecting so your team knows when to engage and why. Signal-led outreach, not random acts of prospecting.
Campaign Execution
Quarterly campaign programmes - paid activation, conversion assets, outbound sequences, and nurture integration. Systematic execution that compounds, not one-off bursts.
Lead Management
Define and automate the marketing-to-sales handover. Lead scoring, lifecycle stages, routing, and SLAs - so no hot lead gets lost between teams.
Measurement & Attribution
Connect campaign activity to pipeline and revenue. Dashboards that show what's working, what isn't, and where to double down next quarter.
HOW WE WORK TOGETHER
Assess
Free Growth Assessment. We review your current targeting, campaigns, and pipeline performance to identify the real constraint - and whether Systematic ABM is the right path.
Build the Engine
We design and build the full infrastructure - ICP strategy, data foundations, HubSpot ABM enablement, buyer signals, scoring logic, and measurement framework. Typically 6–8 weeks.
Run & Compound
Ongoing quarterly campaign execution. Strategy, paid activation, outbound sequencing, and performance reporting. Each quarter builds on the last - campaigns compound because the engine was designed first.
Why Systematic ABM
CAMPAIGNS THAT COMPOUND
Designed Before It's Built
Account strategy, data foundations, and measurement are in place before a single campaign runs. That's why results compound instead of resetting every quarter.
Targeting That's Operationalised
ICP definitions and account tiering live inside HubSpot - not in a strategy deck nobody opens. The whole team works the same accounts with the same priorities.
Signals, Not Guesswork
Buyer intent and engagement signals tell your team when to engage and why. No more spray-and-pray outbound. No more wasted effort on accounts that aren't ready.
Marketing and Sales in Sync
Lead scoring, handover rules, and SLAs are designed and automated. Marketing generates the right leads. Sales gets them fast. Nobody argues about quality.
Campaigns That Compound
Each quarter builds on the data, audiences, and learnings of the last. This isn't project-based marketing - it's a system that gets more effective over time.
Pipeline and Revenue, Not Clicks
Every campaign connects to a measurement framework that tracks pipeline and revenue. You always know what's working and where to invest next.
FOODITUDE | Cristina Covello
Head of Strategic Growth
“Their deep understanding of our business and strategic approach resulted in a sixfold increase in our opportunity pipeline. The comprehensive multi-channel strategy played a crucial role in engaging our target audience and driving conversions.”
GET A FREE GROWTH ASSESSMENT
The Growth Assessment is a structured review of your current targeting, campaign activity, and pipeline performance. You get clarity on the real constraint - and a clear recommendation on what to build first.
How it works:
- You submit the form
- We set up a 30-minute intro call
- You complete a short questionnaire
- Our team runs the analysis
- We present findings and a recommended path forward in a discovery workshop
