HubSpot Integration Services
HUBSPOT INTEGRATIONS BUILT AROUND YOUR DATA
Two systems hold the same customer and neither agrees. Either someone reconciles them by hand every week, or a connector was switched on and nobody checked what it does to your records. We design how the data should move before connecting anything, so the reporting built on top of it can be trusted.
We are a certified Platinum HubSpot partner
CAMBRIDGE SPARK | TOM PHILLIPS
CHIEF OPERATING OFFICER
“Digital Litmus helped us build the HubSpot foundations we needed to scale. We can now trust our pipeline data, our sales team is more effective, and marketing and sales are finally working in sync. We're ready to accelerate the next stage of our growth journey."
SIGNS YOU NEED A HUBSPOT INTEGRATION PARTNER
One person is a central point of failure
Every week someone exports from one system and imports into the other, or retypes it. It works, until they are on holiday or they leave. The cost is not the hour it takes. It is that nobody knows which version is current in between.
The connector is on and the data is wrong
Something was switched on and left running. Now there are duplicate companies, fields overwritten by the other system, and contacts nobody can account for. The integration is doing exactly what it was configured to do, which is the problem.
Reporting stops at the edge of HubSpot
Pipeline lives in HubSpot and revenue lives in the finance system, so nobody can see the two together without a spreadsheet. Every question about what a customer is actually worth becomes a manual exercise, so it gets asked less often than it should.
HUBSPOT INTEGRATION PROBLEMS WE SOLVE
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Nothing connects to HubSpot
HubSpot and another system hold the same customer, and a person keeps them in step. We work out what the data needs to do, pick the route that fits, and build it so the manual step disappears rather than moves.
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Integration data is corrupted
Something is running and your records show it. We audit what the integration is actually doing to your contacts, companies and deals, fix the mapping and ownership rules, and clean up what it has already broken.
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Integration data can't be reported on
The data arrives and nobody can report on it, because it landed in properties your HubSpot model was never designed to hold. That is a data model problem wearing an integration costume, and it is fixed upstream of the connector.
HOW WE WORK
Diagnose
We start with what the data is for. Which system owns which record, what your teams do manually today, and what you need to report on once the two are connected. You get a scoped plan naming the route and the sequence, so cost and timeline are known before anything is built.
Design
Field mapping, record ownership, sync direction and conflict rules, designed against your HubSpot object model rather than the connector's defaults. This is the step a switch-it-on integration skips, and the one that decides whether your reporting works afterwards.
Build
We build the integration on the route the design calls for, test it against real records before it touches your portal, and reconcile what is already there. Your team is shown what changes in HubSpot and what to do when something looks wrong.
Grow
Integrations break quietly, usually when the other system changes. We monitor yours, review it quarterly, and extend it as your process changes, because an integration is worth what it is still doing accurately in year two.
WHY CHOOSE DIGITAL LITMUS FOR YOUR HUBSPOT INTEGRATIONS
Accredited, not self-appointed
HubSpot Platinum Partner, building on the platform for over ten years. Not a freelancer who read the API documentation, and not a marketing agency that added integrations to the list.
We design the model, not just the connection
Most integration work starts at the connector. We start at your HubSpot object model, because where the data lands decides what your reporting and automation can do with it. Connect first and you pay to unpick it later.
The right route, not our favourite one
Native connector, HubSpot data sync or a custom build. Each is right for different requirements and wrong for others. We tell you which one yours needs, including when the answer is the cheap one.
We fix what is already connected
Most of this work starts with an integration that is running and causing damage. We audit what it is doing to your records, keep what is right, and reconcile the rest rather than starting again.
Built for the reporting, not the demo
An integration that moves data but cannot be reported on has not finished. We design backwards from the questions you need answered, so the fields arrive in a shape your dashboards can use.
Clients who stay
We have retained clients continuously since 2014. Integrations break when the systems either side of them change, so our commercial model depends on yours still working in year three.
SUPPORTING EDUCATION GROUP | Anthony Lee
Group CMO
“Digital Litmus have been integral in upgrading all SEG businesses onto the same, superior marketing automation platform. Taking advantage of HubSpot's automation workflows with the ongoing training and support of DL, we are beginning to optimise and personalise a number of critical customer journeys. More importantly, we are already seeing this translate into increased MQLs".
TALK TO US ABOUT YOUR HUBSPOT INTEGRATION
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Tell us what needs connecting and we will tell you what it involves. That includes saying so when a native connector does the job and you do not need us to build anything.
On the call we will:
- Understand what the data is for, not just which systems it sits in
- Identify which of the three integration routes fits
- Show you where your HubSpot model needs to change first
- Agree whether there is a case for working together
