Most Digital Marketing Fails to Deliver Revenue - We Fix That

Rapid demand generation for B2B technology SMEs

"Digital Litmus generated outstanding results, I thoroughly recommend them."

Jennifer Barrett – VP of Business Development & Marketing, Spektrix

The Demand Generation Machine

Running ad hoc, poorly measured, and siloed digital marketing campaigns all-to-often ends in disappointing results. Would you prefer a strategic, systematic, and measurable way to grow your business? Then you need a Demand Generation Machine.  Our always-on Demand Generation Machines deliver huge ROI across the customer journey.  



Strategy is the starting point of everything we do. Our CMO-level strategists ensure that everything on your demand generation roadmap is delivering maximum value as quickly as possible. We produce your go to market strategy at the outset and then regularly review and refine.


Marketing Technology

Selecting the right marketing technology is fundamental to any demand generation programme. Our expert marketing technologists not only ensure you have the right tools in place, but also that they are configured to deliver the maximum return on your investment.


Content & Campaigns

We deliver outstanding SEO-optimised content. We can design and write everything from short-form social media posts to blogs and premium assets. Our campaign process delivers Inbound, Outbound, and Account Based Marketing campaigns that generate incredible results. 

Demand Generation Process


1. Strategic Roadmapping

The starting point is our tried and tested strategic roadmapping process. Our half-day workshop unlocks everything needed to build your Demand Generation Machine. We set goals and objectives, explore all aspects of your customer, and review your current digital assets and go to market strategy. We then take that away to design a new go to market strategy, recommendations, and roadmap to achieve your goals.


2. Lay the Foundations

The strategic roadmapping process identifies two types of foundations needed to deliver a strategic demand generation programme. Firstly, the process identifies strategic initiatives such as persona development and content strategy to guide demand generation. Secondly, the process identifies gaps in marketing technology which will facilitate the build of a Demand Generation Machine. In this short phase, our team of expert strategists and marketing technologists deliver all the foundations for future growth.


3. Roadmap Execution

Once the foundations are laid, we move into an iterative process of roadmap execution. Content, campaigns, and other strategic projects will be delivered to grow your business. Everything on your roadmap is designed to have the biggest impact for you and deliver long-term business value. Everything is tracked and measured against the goals we’ve set. We run status meetings weekly, monthly reviews, and full strategic planning every quarter to ensure that we’re always aligned and delivering the right projects at the right time.

Our Services

If you want maximum growth, let’s build you a Demand Generation Machine. However, if you have a discrete project, we can work with you across the following services.


Campaigns (ABM, Inbound & Outbound)

  • Growth strategy development
  • Adwords, Facebook & Twitter campaigns
  • LinkedIn organic & paid campaigns
  • Email campaigns
  • Content production & marketing
  • Landing page design & build
  • Metrics dashboards & analytics

Marketing Technology

  • Customer journey analysis
  • System selection & setup
  • Lead nurture programme design
  • Lead scoring, grading, and routing
  • Content production & copywriting
  • Hubspot & Pardot optimisation

Chatbots & Conversational Marketing

  • Conversational marketing strategy
  • Customer journey analysis
  • Conversation mapping
  • Conversation copywriting
  • Chatbot selection
  • Chatbot implementation & integration

Recent B2B Technology Clients

Screenshot 2020-09-01 at 15.02.18

Our Blog

Building a B2B Demand Generation Team - The Options

Driving B2B business growth is tough, particularly when you’re a small-to-medium sized company with big…

Read More

SaaS Inbound Marketing Strategies That Consistently Fail

Let’s not beat around the bush. Running a SaaS company is tough. With 92% of SaaS startups…

Read More

How To Build A B2B Webinar Funnel

On the face of it, webinars often appear to be simple and easy to produce; put a content deck…

Read More

Our Growth Partners


Contact us

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. We'll only use your details to get back in contact, view our Privacy Policy.

Digital Litmus

3rd Floor
86-90 Paul Street

Call us

+44 (0) 20 3633 4210