Harness the Power of Connected Growth
B2B channels are saturated and lead generation is slowing. The buyer journey has changed and teams are siloed - there's a crisis of disconnection. But if you prioritise customer connection, you will grow faster. It's time to act with the Connected Growth Blueprint.
THE B2B GROWTH STRATEGY CHALLENGE
The B2B buyer journey has changed forever
Buyers want to be in the driving seat and engage with sales at the last minute. Friction must be removed and customers delighted.
More channels, more data, so many options…
It’s getting really complex out there and this can lead to Random Acts of Marketing. Building a connected strategy is the best solution.
Content chaos reigns supreme
Content done right is hands-down the best way to connect with your customers. But content chaos is prevalent and can lead to sluggish growth.
Want more leads, website support, or your sales team to close deals more quickly? Our Growth Programmes are the strategic, systematic, and integrated approach to driving long-term growth in your business.
A connected strategy optimises your ad spend, streamlines your tech stack, and weeds out inefficiency.
Connected Growth means looking at the bigger picture to find the right growth levers to accelerate your business.
CONNECTED GROWTH BLUEPRINT
The Connected Growth Blueprint is the fastest and most efficient way to build your connected Go-To-Market strategy. It's a comprehensive yet rapid approach, delivering a series of audits, workshops, and analysis to deliver your blueprint for success.
Connected Growth requires a strategic and integrated approach. The Blueprint delivers a comprehensive analysis to map your optimal path for growth.
- Review all Go-To-Market goals and metrics
- Create a funnel model for the next 12 months
- Explore process for tracking goals & metrics
- Buyer personas workshop
- Customer & team interviews
- Create GTM personas with needs, pain points, journeys
- Map your current and ideal sales processes
- Enablement content review & recommendations
- Tech & data audit & recommendations
- Lead management review
- Customer journey automation analysis
- Sales & Service process automation analysis
- Customer journey AI use case analysis
- Content creation AI use case analysis
- Roadmap for AI introduction
- Paid media audit covering creative, targeting, messaging, and budget
- Competitor audit & analysis
- Paid media strategy review & recommendations
Positioning & Messaging
- Positioning & Messaging workshop
- Competitor review
- Messaging strategy review & recommendations
- Comprehensive SEO performance review
- Technical SEO website audit
- SEO Strategy review & recommendations
- Website design, content and performance review
- Competitor website review
- Website strategy review & recommendations
- GTM tech stack audit & workshop
- Covering CRM, Marketing, Sales & Service
- Tech stack analysis and recommendations (as-is vs future)
- Content quality and performance audit (blogging, high-value content, conversion offers)
- Competitor content review
- Content strategy recommendations
- Organic social quality and performance audit across Meta, LinkedIn & Twitter
- Competitor strategy review
- Social media strategy recommendations
HOW IT WORKS
1. Kick-off Call
Initial discussion to outline the scope, objectives, and expectations for the strategy development process.
2. Workshops & Audits
Interactive sessions and audits to dive deeper into each element, involving key stakeholders for input and alignment.
3. Strategy Blueprint
Your Connected Growth Blueprint with a cohesive strategy and specific activities for the next 12 months.
WHY CHOOSE THE CONNECTED GROWTH BLUEPRINT
Connected Solution for Business Growth
Experience the benefit of a connected customer journey strategy. Our comprehensive approach covers every angle, from marketing to sales, giving you a one-stop solution for accelerated growth.
Unify Teams, Multiply Results
Break down the silos between your marketing, sales, and revenue operations teams. Aligned goals and seamless collaboration mean faster decision-making and better results.
Close Bigger & Better Deals Faster
Give your sales team everything they need to succeed, from the right tools to actionable insights. An empowered sales team means shorter sales cycles and a higher close rate.
Get Ahead and Stay Ahead
Learn exactly where your competitors are falling short and how you can capitalize on their weaknesses. Stay ahead by continuously adapting your strategy based on real-time insights.
Messaging that Maximises ROI
Ensure your content speaks directly to the needs and aspirations of your target audience. A tailored content strategy results in higher engagement, more qualified leads, and ultimately, better ROI.
Dominate Search Rankings
Secure top rankings in search engine results through a well-planned keyword strategy. Higher visibility means more organic traffic, reducing your dependency on paid advertising channels.
SPEKTRIX | JENNIFER BARRETT
VP of Business Development & Marketing
"We consider Digital Litmus to be a true extension of our team. Their Connected Growth Blueprint transformed our approach to marketing, creating huge efficiencies and commercial success."
£1.6m Closed Won
£540k Net New Pipeline
307 Marketing Qualified Leads
FREQUENTLY ASKED QUESTIONS
What is the Connected Growth Blueprint?
The Connected Growth Blueprint is the fastest and most efficient way to build a connected Go-To-Market strategy. It is a strategic and integrated approach to drive growth and eliminate inefficiency.
How long does the Connected Growth Blueprint take?
It usually takes 2 - 4 weeks from starting the engagement to presentation of your blueprint. We'll keep you informed throughout the process so there's no surprises.
How much does the Connected Growth Blueprint cost?
The Connected Growth Blueprint costs £10k. That includes all of the modules described above. We hope you'll agree that this is a cost-effective investment given the huge returns it can generate for your business.
Is the Connected Growth Blueprint right for me?
The Connected Growth Blueprint is perfect for you if you are a senior leader in a B2B small to midsize business and are looking to rapidly build your go-to-market strategy. It's not right for you if you are a B2C business or a B2B Enterprise business. It's also probably not a great fit if you want to build your strategy internally - then maybe our other services might be a better fit.
What happens after the Connected Growth Blueprint?
Once we've presented the Connected Growth Blueprint to you, we will then work with you to refine and ensure it meets your needs. At this point you have a few options: a) you can ask us to deliver everything on the roadmap; b) you can ask us to work with your in-house teams to apportion the roadmap accordingly; or c) you can take the strategy for execution solely by your in-house teams. The choice is yours!
Do I need all of the Connected Growth Blueprint modules?
In a word, yes. Our philosophy is that a Connected Strategy is the one that works best. That means looking across the piste to ensure that we are driving growth and efficiency wherever we can. Of course, some areas may be more or less relevant depending on your business and we will flex the process to meet your specific needs.
REQUEST FREE ASSESSMENT
Get in touch to book a free growth assessment with one of our friendly B2B strategists.
On the 30 minute call we will:
- Get to know you and your business
- Review your goals and targets
- Present our services and how they might fit
- Establish next steps