B2B
Demand Generation Blog

5 Tips for SaaS Inbound Marketing Success

When it comes to building an inbound marketing strategy as a SaaS company, you have to think slightly outside the box. After all, you’re prepping…

Inbound Marketing Metrics for B2B SaaS Companies: The Basics

If you’re charged with running an inbound marketing programme for a software-as-a-service (SaaS) business, being on top of the right metrics is…

The Power of Inbound Marketing For SaaS Businesses

How is Inbound Marketing Different for SaaS Businesses? For software-as-a-service (SaaS) companies where subscription models are often prevalent,…

6 Reasons B2B Businesses Should Experiment With Chatbots

According to Hubspot, 55% of customers are interested in interacting with businesses through chatbots to solve their problems. Although a…

B2B Chatbot Myths Debunked

B2B chatbot usage is on the rise as tech businesses look to maximise lead generation from their websites and marketing efforts, yet misguided…

7 Killer Stats Reveal The True Potential of B2B Chatbots

Chatbot usage in B2B businesses is in the ascendancy. But like any new market technology, it can be easy to get lost in the hype. Fortunately, B2B…

What Is Conversational Marketing?

What is Conversational Marketing? Whether you serve consumers or operate a B2B company, you need to make sure your leads have the information they…

7 Reasons You Should Be Using Marketing Automation

A sizable chunk of your resources are spent on new customer acquisition. From preparing quotes and promotional materials to crafting a Facebook…

If You're Looking For Business Growth, Don't Be Afraid To Experiment

" Google Adwords isn't for us, we burnt through £3,000 and we got no results". "We spent a few hundred pounds, stuck up a few ads on Facebook but…

What is a Value Proposition?

So what exactly is a value proposition?  In my opinion, this is a question that should be asked much more often. In this short post I'm going…