6 Reasons B2B Businesses Should Experiment With Chatbots
by Seb Hardman
According to Hubspot, 55% of customers are interested in interacting with businesses through chatbots to solve their problems. Although a…
B2B Chatbot Myths Debunked
B2B chatbot usage is on the rise as tech businesses look to maximise lead generation from their websites and marketing efforts, yet misguided…
7 Killer Stats Reveal The True Potential of B2B Chatbots
Chatbot usage in B2B businesses is in the ascendancy. But like any new market technology, it can be easy to get lost in the hype. Fortunately, B2B…
What Is Conversational Marketing?
What is Conversational Marketing? Whether you serve consumers or operate a B2B company, you need to make sure your leads have the information they…
7 Reasons You Should Be Using Marketing Automation
A sizable chunk of your resources are spent on new customer acquisition. From preparing quotes and promotional materials to crafting a Facebook…
If You're Looking For Business Growth, Don't Be Afraid To Experiment
" Google Adwords isn't for us, we burnt through £3,000 and we got no results". "We spent a few hundred pounds, stuck up a few ads on Facebook but…
What is a Value Proposition?
So what exactly is a value proposition? In my opinion, this is a question that should be asked much more often. In this short post I'm going…
How to Fix the 5 Most Common Web Form Conversion Mistakes
Form fields are the life blood of any web or mobile app. At some point your user will encounter a form in your product (they might want to…
Why You Need a Conversion Rate Optimisation Process
Process is one of those words that when uttered immediately causes people to glaze over.
What is Growth Hacking?
If you’ve been following the world of startups closely over the past couple of years then you’ll no doubt have noticed a term that keeps cropping…