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Demand Generation Blog

How to Fix the 5 Most Common Web Form Conversion Mistakes

Form fields are the life blood of any web or mobile app. At some point your user will encounter a form in your product (they might want to…

Why You Need a Conversion Rate Optimisation Process

Process is one of those words that when uttered immediately causes people to glaze over.

What is Growth Hacking?

If you’ve been following the world of startups closely over the past couple of years then you’ll no doubt have noticed a term that keeps cropping…

7 App Onboarding Best Practices To Increase Customer Activation

This article will give you seven best practices to help you onboard and activate a new user of your product.

Startup User Testing - An Intro

In this article I’m going to introduce you to the the basics of startup user testing and why testing your digital products with real users gives…

Growth Metrics For Startups

In this article I’m going to introduce you to a simple but powerful framework for measuring growth. It’s perfect for startups, but it’s also…

Conversion Optimisation For Low-Traffic Websites

A question we commonly encounter is whether conversion optimisation can be carried out on low-traffic websites. And the answer is yes, of course…

Optimisation 101: What Is A/B Testing?

This Optimisation 101 series demystifies the art and science of conversion optimisation What is A/B testing? In a nutshell, A/B testing is a way…

Optimisation 101: What Is Multivariate Testing?

This Optimisation 101 series demystifies the art and science of conversion optimisation What is multivariate testing? Multivariate testing (often…

What is Conversion Optimisation?

We’ve been working in digital for a long time now and have seen waves of innovation change the landscape several times. However, some aspects of…