B2B Demand Generation Resources

This guide explores how B2B businesses can make the most of a CRM to win customers with segmentation, contextualisation and personalisation.

This guide explores and explains how your sales and marketing teams can harness the power of your data and turn your CRM into a revenue-generating growth machine.

Understand the basics of building a complete B2B webinar funnel to attract and convert webinar registrants and generate ROI.

Explore proven and reliable ways to promote your B2B webinar and make it a success.

Nurturing B2B webinar leads improves return on investment, builds brand authority, and ultimately helps to close more quality deals.

How do you keep your B2B webinars interesting and relevant for your audience? Find out some creative ways to deliver better webinar content.

Staying on top of your key B2B webinar metrics is the best way to ensure you’re producing the right type of content for your audience and great results.

Learn the basics of building a B2B Lead Nurturing system and the key things you need to consider to build a one that pays back into the long term.

Find out the systemised process to building a high performing Drift chatbot playbook and convert more prospects on your website.