CASE STUDIES
Get a feel for our B2B Marketing & HubSpot expertise and what it's like to work with us
SUPPORTING EDUCATION GROUP | Anthony Lee
Group CMO
“Digital Litmus have been integral in upgrading all SEG businesses onto the same, superior marketing automation platform. Taking advantage of HubSpot's automation workflows with the ongoing training and support of DL, we are beginning to optimise and personalise a number of critical customer journeys. More importantly, we are already seeing this translate into increased MQLs".
Service: GROWTH PROGRAMME
Industry: Professional Training
RESULTS 
602%
Pipeline Growth
157%
Increase in Organic Traffic
133%
Increase in Sales Qualified Opps
The Digital Litmus team are that rare commodity in demand generation. They deliver results and are a joy to work with. As accomplished with strategic thinking as on the execution of small projects.
Guy Halfhead | CEO | RocheMartin
Service: DEMAND GENERATION MACHINE
Industry: CRM & Ticketing Software
They were looking to change their approach to demand generation and work with a strategic partner who could bring some rigour to their sales and marketing efforts, take their MarTech stack to the next level, and hone in on target accounts to generate sales opportunities.
RESULTS
£1.6M
Closed business
48%
Targeted accounts engaged
307%
Increase in MQLs
We consider Digital Litmus to be a true extension of our team. They’ve transformed our approach to marketing, creating huge efficiencies and commercial success.
Jennifer Barrett | VP of Business Development & Marketing | Spektrix
Service: GROWTH DRIVEN DESIGN
Industry: Media Audit & Media Transformation Agency
Our main mission? Enhancing their online presence and effectively generating leads.
RESULTS
Page 1, Position 1 ranking
In Google for their target keyword "media audit agency" in just 3 months
Digital Litmus are a fantastic team to work with; they are a very customer-focused and friendly bunch. I would highly recommend Digital Litmus if you were interested in using the services they provide.
Philippe Dominois | CEO & Co-Founder | Abintus
Service: CONTENT STRATEGY
Industry: Hospitality
Digital Litmus’ content creation has been superb - probably because they took the time to actually understand what we do! They've helped us to develop what I believe is the right strategy and it's been great to have them to bounce ideas around with and sense check our own thoughts. I'm looking forward to seeing the results of their long-term plan for our business.
Cristina Covello | Head of Strategic Growth | Fooditude
We have worked with Digital Litmus for a few months now and love their unique approach to Marketing. It aligns very well with our own data driven approach and we recommend them highly!
Shay Khosrowshahi | Head of RevOps | YuLife
Service: PERSONAS & CONTENT STRATEGY
Industry: Information technology
Lightful needed the support of a demand generation agency that understood not only the company’s vision and goals, but a partner that could adopt a prudent target-market approach to delivering high quality, high converting leads.
Digital Litmus created a cohesive content roadmap based on customer needs. Their work on this was incredibly comprehensive and they've provided exceptional strategic insights throughout. We're delighted with their work and are about to embark on a new project as a result.
Anna Wiseman | Head of Sales & Marketing | Lightful
Service: CONTENT PRODUCTION & PROMOTION
Industry: Information technology
Digital Knights had grown successfully primarily using outbound channels but had a limited search presence and generated minimal traffic from organic channels.
To accelerate growth, the founders approached us to help them to start shifting the reliance on outbound and start generating quality inbound traffic and leads.
RESULTS
186%
Increase in MQLs
332%
Increase in organic keyword coverage
381%
Increase in year on year website sessions
Digital Litmus have been a highly strategic and responsive demand generation partner for us. The content engine they developed for us has positively lifted our website traffic, search rankings and MQLS.
Keilian Knudsen | Founder | Digital Knights
Service: CHATBOTS & CONVERSATIONAL TECHNOLOGY
Industry: Geospatial Technology
They needed a chatbot solution that could help engage and capture leads outside UK working hours, from other territories with rising demand.
RESULTS
£1.1K+
Conversations
450+
Prospect email addresses captured
350+
SQLs
The results speak for themselves - I wouldn’t hesitate to recommend Digital Litmus.
Grace Hupling | CMO | GeoSLAM
Service: SALES ENABLEMENT
Industry: CRM & Ticketing Software
With plenty of in-house experts and a captive audience interested in e-Commerce and ticketing solutions, Spektrix were keen to explore how to take advantage of webinars for both prospects and existing customers.
With no past experience running webinars, Spektrix were keen to ensure that their first foray into this marketing channel generated a positive return on investment, and that the technical foundations were in place so they could continue running future webinars successfully.
RESULTS
£268K
Attributed Pipeline
51%
Live webinar attendee rate
53%
Target accounts engaged
The initial technical setup was complex and required a number of integrations across our systems - Digital Litmus made this whole process seamless.
Ben Park | Global Head of Marketing | Spektrix
Digital Litmus helped to build our marketing automation and inbound marketing programme. They are adept at maximising results from marketing budgets. They know how to use the right digital marketing mix to get results. They have an incredibly skilled strategy and creative team, excellent customer communications, and are a pleasure to deal with.
Andor Miles Board | Marketing & Business Development Manager | Nextgen Technology Ltd
