B2B DEMAND GENERATION CASE STUDIES

Here's a few examples of how we have created more leads, sales, and happier customers for our B2B clients.

Two Wheeled Machine Pulling a Trailer with Two Graphs in

Service: GROWTH PROGRAMME

Industry: Professional Training

The Challenge

RocheMartin had built a highly successful Emotional Intelligence training business. However its growth had largely been achieved offline, and without the right expertise in-house, online efforts hadn't yielded the desired results.

RocheMartin's CEO engaged us to work as an extension of their team; develop a demand generation strategy, revamp their online presence and run integrated demand generation activity that could generate commercial impact across marketing, sales and customer success.

RESULTS stats

602%
Pipeline Growth

157%
Increase in Organic Traffic

133%
Increase in Sales Qualified Opps

The Digital Litmus team are that rare commodity in demand generation. They deliver results and are a joy to work with. As accomplished with strategic thinking as on the execution of small projects.

Guy Halfhead | CEO | RocheMartin

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Service: PERSONAS & CONTENT STRATEGY

Industry: Information Technology

The Challenge

Lightful's reputation as a CRM solutions provider for the non-profit sector was positively growing, but much of their business development was generated by word-of-mouth.

They wanted to start expanding their inbound marketing efforts, starting with content but didn't have the in-house expertise to develop a winning content strategy.

Our team was brought in to run persona and segmentation workshops to help them build a picture of their market and better understand the needs of their target customers.

Having fully-work up six buyer personas, we then used these to support the production of a content strategy that was capable of improving search ranking and attracting middle and bottom of the funnel traffic.

Digital Litmus created a cohesive content roadmap based on customer needs. Their work on this was incredibly comprehensive and they've provided exceptional strategic insights throughout. We're delighted with their work and are about to embark on a new project as a result.

Anna Wiseman | Head of Sales & Marketing | Lightful

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Service: CONTENT PRODUCTION & PROMOTION

Industry: Information Technology

The Challenge

Digital Knights had grown successfully primarily using outbound channels but had a limited search presence and generated minimal traffic from organic channels.

To accelerate growth, the founders approached us to help them to start shifting the reliance on outbound and start generating quality inbound traffic and leads.

RESULTS stats

186%
Increase in MQLs

332%
Increase in organic keyword coverage

381%
Increase in year on year website sessions

Digital Litmus have been a highly strategic and responsive demand generation partner for us. The content engine they developed for us has positively lifted our website traffic, search rankings and MQLS.

Keilian Knudsen | Founder | Digital Knights

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Service: DEMAND GENERATION MACHINE

Industry: CRM & Ticketing Software

The Challenge

Spektrix had a large programme of marketing campaigns but were looking for ways to improve their overall planning, execution and measurement.

They were looking to change their approach to demand generation and work with a strategic partner who could bring some rigour to their sales and marketing efforts, take their MarTech stack to the next level, and hone in on target accounts to generate sales opportunities.

RESULTS stats

£1.6M
Closed business

48%
Target accounts engaged

307%
Increase in MQLs

We consider Digital Litmus to be a true extension of our team. They’ve transformed our approach to marketing, creating huge efficiencies and commercial success.

Jennifer Barrett | VP of Business Development & Marketing | Spektrix

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We have worked with Digital Litmus for a few months now and love their unique approach to Marketing. It aligns very well with our own data driven approach and we recommend them highly!

Shay Khosrowshahi | Head of RevOps | YuLife

Service: SALES ENABLEMENT

Industry: CRM & Ticketing Software

The Challenge

With plenty of in-house experts and a captive audience interested in e-Commerce and ticketing solutions, Spektrix were keen to explore how to take advantage of webinars for both prospects and existing customers.

With no past experience running webinars, Spektrix were keen to ensure that their first foray into this marketing channel generated a positive return on investment, and that the technical foundations were in place so they could continue running future webinars successfully.

RESULTS stats

£268K
Attributed Pipeline

51%
Live webinar attendee rate

53%
Target accounts engaged

The initial technical setup was complex and required a number of integrations across our systems - Digital Litmus made this whole process seamless.

Ben Park | Global Head of Marketing | Spektrix

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Service: CHATBOTS & CONVERSATIONAL TECHNOLOGY

Industry: Geospatial Technology

The Challenge

GeoSLAM were looking to capitalise on the market interest in their 3D scanning solutions. Their existing live chat solution limited their availability to engage with prospects during business hours Monday to Friday.

They needed a chatbot solution that could help engage and capture leads outside UK working hours, from other territories with rising demand.

RESULTS stats

£1.1K+
Conversations

450+
Prospect email addresses captured

350+
SQLs

The results speak for themselves - I wouldn’t hesitate to recommend Digital Litmus.

Grace Hupling | CMO | GeoSLAM

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Digital Litmus help to build marketing automation and demand generation services and are adept at applying marketing budgets to maximise results. Digital Litmus understand how to use the digital marketing mix to build demand generation machines. They have a skilled marketing strategy and creative team, excellent customer communications and are a pleasure to deal with.

Andor Miles Board | Marketing & Business Development Manager | Nextgen Technology Ltd

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