CASE STUDIES

See what happens when a revenue engine is designed properly. Real results from B2B businesses who moved from disconnected activity to predictable, scalable revenue.

Two Wheeled Machine Pulling a Trailer with Two Graphs in

SUPPORTING EDUCATION GROUP | James Hanline

SUPPORTING EDUCATION GROUP | James Hanline
Head of Marketing Operations

“We had 7,000 leads come through from automation in just one year".

READ THE CASE STUDY

Service: REVOPS PROGRAMME

Industry: Professional Training & Coaching

The Challenge

Cambridge Spark, a Sunday Times 100 fastest-growing company and leader in AI and data science training, had scaled rapidly - but their HubSpot setup hadn't kept pace. Unreliable pipeline reporting made it impossible to measure true marketing ROI, lead management was breaking down, and misalignment between sales and marketing was creating friction and admin overhead for the team.

Cambridge Spark's CEO engaged Digital Litmus to rebuild their RevOps foundations - fixing the underlying data model, automating lead management, and aligning sales and marketing around a single, scalable system.

RESULTS stats

80%
faster response to new leads by SDRs

100%
Leads assigned to sales through automation

Digital Litmus helped us build the HubSpot foundations we needed to scale. We can now trust our pipeline data, our sales team is more effective, and marketing and sales are finally working in sync.

TOM PHILLIPS | COO | Cambridge Spark

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Service: HUBSPOT FOUNDATIONS

Industry: Education Services & Professional Training

The Challenge

Supporting Education Group (SEG), one of the UK's largest education businesses, comprises a diverse portfolio of subsidiary brands - each operating their marketing technology independently. Without a unified system, this fragmented approach created significant challenges across data management, operational efficiency, and cross-company collaboration.

SEG's Group CMO engaged us to migrate 10 of their brands onto HubSpot Marketing Hub, providing a single, group-wide view across marketing, sales and customer success.

RESULTS stats

10 business units
Onboarded and integrated into HubSpot

7,000
New leads generated through automation

Digital Litmus delivered the project with a robust strategic process and exemplary technical skills. Managing a highly complex set of requirements, they designed a best-in-class solutions architecture incorporating everything from Business Units to Data Warehouse integration. It was a hugely successful project from start to finish.

JAMES HANLINE | Head of Digital | Supporting Education Group

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Service: ACCOUNT BASED MARKETING & REVOPS

Industry: Professional Training

The Challenge

RocheMartin had built a highly successful Emotional Intelligence training business. However its growth had largely been achieved offline, and without the right expertise in-house, online efforts hadn't yielded the desired results.

RocheMartin's CEO engaged us to work as an extension of their team; develop a systemised approach to ABM using HubSpot, revamp their online presence and run integrated ABM campaigns that could generate commercial impact across marketing, sales and customer success.

RESULTS stats

602%
Pipeline Growth

157%
Increase in Organic Traffic

133%
Increase in Sales Qualified Opps

The Digital Litmus team are that rare commodity in demand generation. They deliver results and are a joy to work with. As accomplished with strategic thinking as on the execution of marketing and RevOps projects.

Guy Halfhead | CEO | RocheMartin

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Service: ACCOUNT BASED MARKETING

Industry: CRM & Ticketing Software

The Challenge

Spektrix had a large programme of marketing campaigns but were looking for ways to improve their overall planning, execution and measurement.

They were looking to change their approach to demand generation and work with a strategic partner who could bring some rigour to their sales and marketing efforts, take their MarTech stack to the next level, and hone in on target accounts to generate sales opportunities.

RESULTS stats

£1.6M
Closed business

48%
Targeted accounts engaged

307%
Increase in MQLs

We consider Digital Litmus to be a true extension of our team. They’ve transformed our approach to marketing, creating huge efficiencies and commercial success.

Jennifer Barrett | VP of Business Development & Marketing | Spektrix

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WAHOO LEARNING | Eloise Rosewell

WAHOO LEARNING | Eloise Rosewell
Head of Growth

“For anyone looking to migrate their website to HubSpot, you need to work with the best team possible and that is Digital Litmus".

Service: GROWTH DRIVEN DESIGN

Industry: Media Audit & Media Transformation Agency

The Challenge

Abintus, a leading media audit and media transformation agency, has established itself as a trusted partner for renowned consumer brands such as Nike, Pernod Ricard, and Philips.

Abintus encountered a series of challenges with their website, including poor performance, low visibility on Google, and a lack of qualified leads.

Our main mission? Enhancing their online presence and effectively generating leads.

RESULTS stats

Page 1, Position 1 ranking
In Google for their target keyword "media audit agency" in just 3 months

Digital Litmus are a fantastic team to work with; they are a very customer-focused and friendly bunch. I would highly recommend Digital Litmus if you were interested in using the services they provide.

Philippe Dominois | CEO & Co-Founder | Abintus

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Service:

Industry: Hospitality

The Challenge

Fooditude thrived on word-of-mouth referrals but struggled with SEO and inbound traffic, hindering new business development. This limited their ability to engage their target audience and showcase their offerings in a competitive market.

To address this, Fooditude collaborated with us to craft a Go-To-Market strategy, utilise HubSpot, and execute an effective integrated marketing campaign.

Our partnership aimed to boost their digital presence, improve lead generation, and establish a robust online footprint, ensuring sustained growth and market differentiation.

RESULTS stats

6X
Increase in Sales Qualified Opportunities

160%
Increase in organic traffic growth

202
MQLs generated

Their deep understanding of our business and strategic approach resulted in a sixfold increase in our opportunity pipeline. The comprehensive multi-channel strategy, played a crucial role in engaging our target audience and driving conversions. We couldn't be happier with the results.

Cristina Covello | Head of Strategic Growth | Fooditude

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We have worked with Digital Litmus and love their unique approach to Account Based Marketing. It aligns very well with our own data driven approach and we recommend them highly!

Shay Khosrowshahi | Head of RevOps | YuLife

Service: PERSONAS & CONTENT STRATEGY

Industry: Information technology

The Challenge

Lightful, a certified B Corp powering social and environmental change, had grown their business substantially. However, its expansion had come from a combination of larger contracts with existing clients and word of mouth referrals.

In order to grow in line with its long-term targets, the business needed to scale up its digital activity via key channels that laid the foundations for strategic, quality-driven leads.

Lightful needed the support of a demand generation agency that understood not only the company’s vision and goals, but a partner that could adopt a prudent target-market approach to delivering high quality, high converting leads.

Digital Litmus created a cohesive content roadmap based on customer needs. Their work on this was incredibly comprehensive and they've provided exceptional strategic insights throughout. We're delighted with their work and are about to embark on a new project as a result.

Anna Wiseman | Head of Sales & Marketing | Lightful

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Service: CONTENT PRODUCTION & PROMOTION

Industry: Information technology

The Challenge

Digital Knights had grown successfully primarily using outbound channels but had a limited search presence and generated minimal traffic from organic channels.

To accelerate growth, the founders approached us to help them to start shifting the reliance on outbound and start generating quality inbound traffic and leads.

RESULTS stats

186%
Increase in MQLs

332%
Increase in organic keyword coverage

381%
Increase in year on year website sessions

Digital Litmus have been a highly strategic and responsive demand generation partner for us. The content engine they developed for us has positively lifted our website traffic, search rankings and MQLS.

Keilian Knudsen | Founder | Digital Knights

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Service: CHATBOTS & CONVERSATIONAL TECHNOLOGY

Industry: Geospatial Technology

The Challenge

GeoSLAM were looking to capitalise on the market interest in their 3D scanning solutions. Their existing live chat solution limited their availability to engage with prospects during business hours Monday to Friday.

They needed a chatbot solution that could help engage and capture leads outside UK working hours, from other territories with rising demand.

RESULTS stats

£1.1K+
Conversations

450+
Prospect email addresses captured

350+
SQLs

The results speak for themselves - I wouldn’t hesitate to recommend Digital Litmus.

Grace Hupling | CMO | GeoSLAM

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Service: SALES ENABLEMENT

Industry: CRM & Ticketing Software

The Challenge

With plenty of in-house experts and a captive audience interested in e-Commerce and ticketing solutions, Spektrix were keen to explore how to take advantage of webinars for both prospects and existing customers.

With no past experience running webinars, Spektrix were keen to ensure that their first foray into this marketing channel generated a positive return on investment, and that the technical foundations were in place so they could continue running future webinars successfully.

RESULTS stats

£268K
Attributed Pipeline

51%
Live webinar attendee rate

53%
Target accounts engaged

The initial technical setup was complex and required a number of integrations across our systems - Digital Litmus made this whole process seamless.

Ben Park | Global Head of Marketing | Spektrix

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Digital Litmus helped to build our marketing automation and inbound marketing programme. They are adept at maximising results from marketing budgets. They know how to use the right digital marketing mix to get results. They have an incredibly skilled strategy and creative team, excellent customer communications, and are a pleasure to deal with.

Andor Miles Board | Marketing & Business Development Manager | Nextgen Technology Ltd