With 150,000+ customers in over 120 countries, HubSpot are one of the dominant players in the customer relationship management (CRM) vendor space.
And for a good reason. It’s one of the most comprehensive CRM platforms around, with tools for everything you could possibly need as a small or medium-sized business, across marketing, sales, and customer service.
Having one platform for these tools makes your business processes more streamlined, easy to track, and organised. With everything in one centralised location, there’ll be no more flipping between 7 different tabs to achieve one task (we’ve all been there!)
Here are the benefits of this beast of a platform:
- Value for Money: There’s a free plan with basic features like contact management, deal tracking, and email templates. The paid plans are also reasonably priced and packed full of features, making the platform accessible to SMBs ready to invest in improving their tech stack.
- Easy to Use: HubSpot’s user-friendly interface makes it easy for anyone in a business to jump straight in and start making the most from the platform - without needing a dedicated IT department or a painstakingly long set up period. Its drag-and-drop function and automation capabilities make it a smooth process throughout common business needs.
- Scalability: As your company grows, HubSpot can scale to meet your changing needs. The platform offers a wide range of add-on tools and integrations that can expand functionality and improve productivity.
What is HubSpot CRM?
HubSpot CRM is a powerful tool for managing customer interactions, tracking leads and deals, and streamlining the sales process.
Using the HubSpot CRM allows you to build stronger relationships with your customers, track the status of your sales pipeline, and optimise your marketing campaigns.
Ultimately, it’s one of the best tools for business growth as it has been designed with businesses and their customers at the forefront.
Some of the most popular features include contact management to help you manage contacts all in one place, sales pipeline management, marketing automation, and a host of integrations for third party tools and apps.
The features offered by HubSpot allow B2B businesses to organise their sales process, improve marketing campaigns, enhance customer service and gain insights into sales and marketing performance.
This absolute powerhouse of a platform hasn’t gone unnoticed either, as it was crowned the #1 Global Software Company in G2’s 2023 ‘Best Software Awards,’ amongst many other awards for their individual hubs.
HubSpot’s Marketing Hub was named number #3 ‘Best Software Products (Overall)’ and ‘Products for Mid-Market,’ as well as #4 on the ‘Best Products for Small Business' list.
The Sales Hub was recognised as #1 on the ‘Best Products for Mid-Market’ and #10 ‘Best Products for Small Business.’ The Service Hub didn’t miss out either, as it came in #4 for Best Customer Service Products.
How Hubspot CRM Addresses the Common Challenges Faced by B2B Businesses
For B2B businesses, HubSpot CRM offers a world of new possibilities and benefits. It can be difficult to grow your business without a customer relationship management tool as you’re consistently missing out on key data points around your customers.
When you have valuable information about what your customers like, dislike and what makes them click, this can be employed to tailor each piece of marketing, messaging or sales techniques to increase leads.
Alongside that, it’s difficult to scale if you have some data already collected across multiple different documents or locations. HubSpot appeals to those who frequently experience this issue as it’s a centralised database with everything needed to drive future marketing or sales campaigns and training.
For businesses with multiple large departments, collaboration between teams can be convoluted and difficult to organise. But with HubSpot CRM, teams get complete transparency as to what is happening at an account or contact level to support an optimal sales approach. After all, collaboration is key.
HubSpot CRM also provides the following benefits to make your team more efficient and productive:
- Customer lifecycle stage management for easy marketing to sales handover
- Customisable sales pipelines to easily track sales and deal stages
- Automation of repetitive and time-consuming tasks and workflows
- Effortless integration between different sales, marketing and customer success tools and platforms
- Consolidated measurement of marketing and sales activities through robust reporting features
HubSpot Marketing Hub
HubSpot’s Marketing Hub includes all the magic tools to appeal to and engage your ideal customer.
Within a click of a button, you’ll have access to a wide range of data analytics, engagement reports, and powerful marketing features to propel your business into the stratosphere.
With the HubSpot Marketing Hub, you can expect to:
- Generate higher-quality leads
- Improve website traffic and SEO
- Streamline marketing efforts through automation
- Nurture leads and convert them into customers
- Measure and analyse marketing performance
Its landing pages, web pages, and blog features allow you to publish SEO-optimised blog and web content with ease - which will bring in more inbound leads. This is all carefully managed, with an in-depth analysis of page views, bounce rate, click rate, average time spent on a page, conversion rates and more by the platform.
Other handy features include A/B testing, automated workflows (great for email and marketing campaigns), email analytics, list segmentation, automated CRM database, social media integration and management, paid ad tracking, and dashboards.
Here at Digital Litmus, we helped RocheMartin maximise Marketing HubSpot Pro and achieve 157% growth in inbound lead generation.
Here’s what we did:
- Full client onboarding
- Landing page development for lead generation
- Automated workflows creation for dedicated nurture tracks
- Integrated paid and organic social channel activity
- Content Engine (blog production / SEO optimisation)
DID YOU KNOW
For those seeking immense growth, partnering with an experienced HubSpot agency like Digital Litmus can help you to reach those results faster while putting the right foot forward first. Read our case studies here.
HubSpot Sales Hub
B2B sales can be an incredibly long and drawn-out process that suffers from disorganisation and involves too many touchpoints (not to mention people!)
Having to account for each stakeholder before any further movement while navigating each process is challenging to keep on top of.
With the HubSpot Sales Hub, they keep this in mind throughout all their features - the goal is to make your sales process more streamlined, efficient and manageable.
Automation, for example, is a key element that - when done correctly - can drastically reduce the time sales reps spend on menial tasks while still hitting all the relevant touchpoints for potential customers.
HubSpot’s automation features allow you to automate properties around deal stages and accomplished tasks. You can also send reminders to follow up with relevant prospects, and create snippets and templates for rapid responses and consistent email communications to target personas.
And like all of HubSpot’s Hubs, if you have them all (or a couple) they fit nicely into one another. For example, the Sales Hub and Marketing Hub work in a fully integrated manner. Through the Marketing Hub, you can rotate leads directly to the sales team - making this handoff between marketing and sales an effortless transition.
Other features of the HubSpot Sales Hub include:
- Tasks (you can prioritise, set reminders, document and set tasks on behalf of others)
- Playbooks (instructional guides are all in one place with the Playbooks feature, so you know where to come to when going through the sales process on a call)
- Meeting (forget the 11 back-and-forth emails it takes to schedule that one 10-minute call. The meetings tool allows prospects to book straight into an individual’s calendar)
- Documents (another great way to keep everything in one place and you can track your prospects’ interactions with them)
- Deals (visual representation of the sales pipeline, with a factored pipeline to help you understand potential revenue opportunities based on deal stages)
- Reports (customisable dashboards and reports with all the metrics you need to track performance)
- Sequences (highly automated email, LinkedIn task and call task sequences which help you scale outbound operations)
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Following our success with the Marketing Hub for RocheMartin, we helped their sales team take advantage of the Sales Hub.
Through our expertise, we helped our client to accelerate their pipeline by 600% - operationalising their sales efforts at scale.
We assisted with setting up automated sequences, integrated video prospecting and templates and snippets for rapid, consistent replies and nurture.
HubSpot Service Hub
There’s nothing worse than complicated, slow and disorganised customer service (for everyone involved!) Providing high-quality customer service is absolutely critical for B2B businesses. In fact, roughly 61% of customers say they would switch to a new brand after one bad customer service experience.
Not having a consistent service experience could well push your customers away and towards your competitors. But it can be difficult to keep up with customer inquiries and complaints, especially if you’re a small to medium-sized business.
With HubSpot’s Service Hub, customer service is no longer an afterthought.
With their ticket management tool, you can track each open ticket to ensure each inquiry is closed and the customer receives the necessary care and attention. To check each customer is satisfied with the service, the ‘customer feedback tracking’ tool will allow you to gain clear insight into their thoughts, feelings and behaviours.
Other key features include:
- Knowledge base creation (online library where you can create a self-service knowledge base for customers)
- Chatbot integration (can create a bot and chatlogs to connect with your website or social media visitors)
- Service analytics (comprehensive out-of-the-box reports to help you deliver amazing service)
HubSpot CMS Hub
For those keen to prioritise, improve or simply find a powerful content management system, HubSpot has this in the bag.
Having a functional, aesthetic website that gets the job done can be time-consuming to create and expensive to develop. Yet, it’s a key element to any business - 75% of customers admit they judge businesses’ credibility based on their website design.
With HubSpot’s CMS Hub (Content Management System), won’t have to endure a lengthy development cycle as there’s an easy ‘drag and drop website builder.’ This means you don’t need to employ a developer to custom code your site as it can be amended by anyone. This is further championed by the ‘website themes and templates’ feature, which makes it straightforward to jump in from the get-go as you can choose pre-built website themes with customisation. This way, the heavy lifting has already been done for you, and you can still add your own spin to the design.
Besides the drag-and-drop website builder, website themes and templates, other features include:
- Fully integrated CRM (your website becomes a growth engine as and you can track visitors and their journeys)
- Web hosting (your website can be hosted on a fully managed and optimised infrastructure that can deal with scaling businesses)
- Custom domain connection (this instils trust in your business, builds organic search authority and shows professionalism throughout)
- Blog maker (perfect for utilising SEO-friendly content, this blog feature means you can write and publish in rapid time)
- Multi-language content creation (can optimise and manage multiple languages, and users can toggle between them)
- Video capabilities (host, manage and embed videos with just one click)
- Custom report builder (break down data silos to see how your website is working and then adjust to meet requirements)
- Memberships (you’ll have access to login elements for customers)
- Conversations (this is where you can integrate the Service Hub well as your website will facilitate unique messaging tools)
- Payments (adding payment links across your website and pages has never been easier with HubSpot CMS)
To see the HubSpot CMS in action, we revamped consulting company Abintus’s website. This involved a rebranded website, full customised build (with modules that any employee could use to build pages on the fly without development expertise), immediate SEO impact (their target terms are already ranking in positions 1-3 in Google), and we implemented chat flows, pop-ups and forms to maximise lead capture.
Adopt HubSpot CRM Services to Accelerate your Business
Although HubSpot has the tools you need, finding an agency that can deliver on these or provide you with that helping hand can be difficult.
It doesn’t have to be that way. Here at Digital Litmus, we are a HubSpot Platinum Partner with extensive B2B Hubspot expertise. This means we’ll get you set up for success in no time, and we are 100% focused on our clients’ success.
You can learn more about our Hubspot services here or simply book a free MarTech assessment here to get the ball rolling.
